>Pay attention to headlines/slogans

>Interplay between images & words

>Consistent look & voice

>Philanthropy article was cover story

>Harry Winston profile is a gem

>Bariatric surgery center campaign:
"Own better half" was a favorite

>Created new medical center slogan:
"Excellence: our standard operating procedure"

>Christmas layout stars kids & presents

>Bariatric surgery center won an award

>Medical product sell sheet